Rose Brooks Center Wins Philly Award for Public Service Campaign
Rose Brooks Center and 385 Agency partner to produce Spanish PSA campaign targeting women and children violence victims in the Hispanic community.
Rose Brooks Center will be honored at the 7th Annual Philly Awards luncheon on November 9th at the Overland Park Convention Center. The agency is receiving a Philly Award for their three-part Spanish public service announcement (PSA) campaign produced by 385 Agency. The campaign was developed in response to the increased numbers of Spanish-speaking family violence victims seeking services and safe housing from the center.
“It’s vital that all women in our community – no matter their race, creed or ethnicity – know there is a safe, confidential place to turn when their family must escape abuse,” said Rose Brooks Center CEO, Susan Miller.
This recent Spanish campaign is only one of many additions Rose Brooks Center has made to make their shelter and services more accessible to families, regardless of culture or language barriers. Other improvements include a universal design platform incorporating a pictorial wayfinding system and updated materials and signage. Rose Brooks Center’s work in universal design and accessibility was recently recognized by the Department of Justice and the VERA Institute at an event in Boston commemorating the 15th anniversary of the landmark Violence Against Women Act.
The PSA campaign was developed by 385 Agency, a top-market creative agency focused on redefining new media, broadcast, and print. 385 Agency Founder and Owner, Nicholas Segura, is a longtime member of Rose Brooks Center’s PR & Marketing Committee, offering expertise and resources for the non-profit organization.
"We were very honored when asked to support the efforts of Rose Brooks Center by creating these PSAs, said Segura. “The agency script writers, voiceover talent and producers all saw this as a valuable service and needed outreach to the Latino community."